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1 August 2014

Website Update

Website update keeps AP Racing the one-stop solution


Helping us stay ahead of rivals, AP Racing has updated its popular website ensuring customers have key information on all the company’s products right at their fingertips.


As the leading manufacturer of performance braking and clutch systems for road and race use, our site covers the company’s comprehensive range of motorsport, road car and armoured vehicle products, and provides key data and technical drawings along with any associated components.


Updated to reflect the brand’s new identity, the website now features colour coding making it simpler to identify product categories and explore the company’s rich heritage.

The site’s development also draws on feedback from customers, to provide a more consistent look and feel, making it simpler to find the right products and supporting data in as few a mouse clicks as possible.


Full range coverage

Covering everything from motorsport through to armoured vehicles, AP Racing is the authority on automotive braking and clutch systems.


Supporting everything from grass roots racing through to the many major global race series, AP Racing’s motorsport department has an unsurpassed record of wins and technical achievements. The
website contains AP Racing’s comprehensive product range, from air jacks through to slave cylinders, and shows the diversity and depth of the company’s experience.


As well as an original equipment supplier to many road car manufacturers, AP Racing offers a comprehensive range of upgrades for a diverse range of vehicles.
Product lines include brake calipers, brake discs, formula brake kits, brake fluid and formula clutch kits.


The refreshed website also highlights AP Racing’s
design and manufacture of heavy duty brake solutions, suitable for armoured car and heavy duty vehicles.


Customer features

The website’s distributor and retailer search function lets customers find their closest stockist, and the site includes a dedicated section for account customers, distributors, dealers and staff, providing them with account management, FTP, stock checking and ordering facilities.